REQUIREMENTS
The Estonian Outdoor Media Association has established rules for digital outdoor advertising that the digital design must comply with.
- The information displayed on outdoor screens (hereinafter referred to as digital posters) must be designed so that it does not disturb, mislead, or distract road users.
- Digital posters must not feature high contrast or rapidly changing color combinations. The duration of the digital poster presentation is 10 seconds.
- Flashing, shimmering, fast-moving or otherwise disturbing animations/effects/elements are not allowed in the design.
- Content that consists entirely of continuous or rapidly moving images or includes switching between digital posters is not allowed. For example, film trailers or TV commercials may not be shown.
- Transitions between advertisements must be smooth; internationally recognized fade-in/fade-out, crossfade or similar blending techniques must be used.
- The outdoor LED screens of Digiposter OÜ operate in accordance with the Estonian national night curfew law (Mon-Fri night curfew 22.00-6.00, Fri-L night curfew 00.00-7.00, Sun night curfew 22.00-6.00; night curfew does not apply on the night of 1 January, 25 February and 24 June).
The campaign message and design must comply with the laws and advertising requirements of the Republic of Estonia and good practice.
Digiposter OÜ reserves the right to refuse to display any advertisement without the obligation to justify the refusal.
Technical specifications for screens
| Location / Screen | Duration of the presentation | File dimensions | Suitable formats |
|---|---|---|---|
| Pirita tee LED | 1500 x 1000 px | MP4, JPG | |
| Liivalaia 21 LED | 1500 x 1000 px | MP4, JPG | |
| Laagri LED | 1500 x 1000 px | MP4, JPG | |
| Noblessner LED | 10 seconds | 1000 x 2000 px | MP4, JPG (max 15 Mbps) |
| Kadrioru LED | 1500 x 1000 px | MP4, JPG | |
| Tähetorni LED | 10 seconds | 1000 x 2000 px | MP4, JPG (max 15 Mbps) |
| Iru LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Saue LED | 1500 x 1000 px | MP4, JPG | |
| Noblessner port screen | 1080 x 1920 px | ||
| Pirita LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Juhkentali LED | 1000 x 2000 px | MP4, JPG | |
| Hobujaama intersection external lights | 10 seconds | 1080 x 1920 px | MP4, JPG (max 15 Mbps) |
| Viimsi LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Mustamäe tee LED | 10 seconds | 2000 × 1000 px | MP4, JPG (max 15 Mbps) |
| Telliskivi LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Gonsiori LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Ülemiste City LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Lasnamäe canal LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Endla LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Suur-Sõjamäe LED | 10 seconds | 312 × 416 px | MP4, JPG (max 15 Mbps) |
| Pärnu mnt viaduct LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Olümpia LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Tähesaju LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Toompea LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Kadaka LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Viru Center outdoor LED | 10 seconds | 1920 × 1080 px | MP4, JPG (max 15 Mbps) |
| Solaris facade LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Luige LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Nõmme LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Liivalaia LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Peterburi tee LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Peetri LED | 10 seconds | 312 × 416 px | MP4, JPG (max 15 Mbps) |
| Location / Screen | Duration of the presentation | File dimensions | Suitable formats |
|---|---|---|---|
| Rapla LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Vironia LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Tartu Veeriku LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Otepää Tehvandi LED | 10 seconds | 1000 × 2000 px | MP4, JPG (max 15 Mbps) |
| Location / Screen | Duration of the presentation | File dimensions | Suitable formats |
|---|---|---|---|
| Bauhof | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Rimi | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Maxima | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| COOP | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Shopping centres | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Jewe Centre (Jõhvi) | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Selver | 10 seconds | 1080 × 1920 px, 1920 × 1080 px | MP4, JPG (max 15 Mbps) |
| Location / Screen | Duration of the presentation | File dimensions | Suitable formats |
|---|---|---|---|
| Viru Center outdoor LED | 10 seconds | 1920 × 1080 px | MP4, JPG (max 15 Mbps) |
| Viru Center atrium LED | 10 seconds | 1680 × 1620 px | MP4, JPG (max 15 Mbps) |
| Viru Center Laikmaa LED | 10 seconds | 1200 × 540 px | MP4, JPG (max 15 Mbps) |
| Viru Center indoor screens | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Viru Center Hobujaama column | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Viru Center parking garage | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Location / Screen | Duration of the presentation | File dimensions | Suitable formats |
|---|---|---|---|
| Solaris facade LED | 10 seconds | 1500 × 1000 px | MP4, JPG (max 15 Mbps) |
| Solaris indoor screens | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Solaris atrium LED | 10 seconds | 1664 × 1280 px | MP4, JPG (max 15 Mbps) |
| Solaris design street LED | 10 seconds | 2880 × 1344 px | MP4, JPG (max 15 Mbps) |
| Solaris outdoor columns | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Location / Screen | Duration of the presentation | File dimensions | Suitable formats |
|---|---|---|---|
| Pirita Center indoor screens | 1080 x 1920 px | ||
| Mustakivi center | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Solaris | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Viru Center | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Luige | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Postimaja Center indoor screens | 10 seconds | 1080 x 1920 px | MP4, JPG (max 15 Mbps) |
| Location / Screen | Duration of the presentation | File dimensions | Suitable formats |
|---|---|---|---|
| Veeriku (Tartu) | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Kvartal (Tartu) | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Eeden (Tartu) | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Location / Screen | Duration of the presentation | File dimensions | Suitable formats |
|---|---|---|---|
| Rappeli (Rapla) | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Vironia (Kohtla-Järve) | 10 seconds | 1080 × 1920 px | MP4, JPG (max 15 Mbps) |
| Location / Screen | Duration of the presentation | File dimensions | Suitable formats |
|---|---|---|---|
| CINAMON T1 IMAX lobby LED | 10 seconds | 1920 × 1080 px | MP4, JPG (max 15 Mbps) |
| CINAMON T1 IMAX 6 cinema halls | 15-60 sec | 1920 × 1080 px | MP4, JPG (max 15 Mbps) |
| CINAMON T1 IMAX self-service & lobby screens | 10 seconds | 1920×1080 & 1080×1920 | MP4, JPG (max 15 Mbps) |